![]() ![]() LA Fitness ( $PRIVATE:LAFITNESS) has more than 700 clubs across the United States and Canada. In our case, it measures how many people actually showed up at the business location in question. By looking at overall "were here" count and then solving for the change in "were here" counts per day, we can reveal which days saw the highest spikes day over day to see if any time of the year is more active than others. It's a way to measure relative foot traffic. Measuring "were here"įacebook "were here" measures the cumulative score of check-ins, selfies, and status updates from business locations. In our case here, it could include people saying "I just joined Planet Fitness" or "heading to LA Fitness to get swole". It's a good measure of a company's presence over time on Facebook and how many people are engaging with the brand. It measures how many times users have posted something about a user or brand, as long as that user or brand has an account or page on Facebook. Measuring "talking about"įacebook measures how much people "talk about" a brand or business. What does change, however, is how much people talk about going to the gym on Facebook. That is, while your gym may seem more crowded this time of year, it turns out that "were here" data for America's top gym chains doesn't really change all that much this time of year. Gym memberships skyrocket this time of year, as do the throngs of people trying to get to any available elliptical machine.īut Facebook "talking about" and "were here" data reveal that people do a lot more talking about going to the gym than. One of the most common New Year resolutions is the desire to finally get in shape. Namaste.It's the new year, and people are starting fresh with new goals. Already in 2017 users taking those types of classes has grown by 16 percent, so odds are pretty good that the number will continue to climb next year. The data didn't just look back at the year that was: Classpass forecasts that the next big workout trend for 2018 will be meditation, restorative, and recovery classes. Louis Chicago Minneapolis Denver Sacramento San Francisco Los Angeles and San Diego.) (Strength training won in Boston New York City Philadelphia Baltimore Atlanta Charlotte, North Carolina Miami Tampa, Florida Nashville St. Strength training is the most popular class offering overall, but the workout of choice does vary a bit by city: Las Vegas, Phoenix, Dallas/Fort Worth, and Houston all prefer Pilates Seattle Portland, Oregon Raleigh, North Carolina Columbus, Ohio and Kansas City, Missouri, chose yoga the top pick in Washington, D.C., and Austin, Texas, is indoor cycling and in Orlando users love barre classes. ![]() takes the top spot on weekends (seems early, but whatever works!). is the most popular class time on weekdays, while 10:00 A.M. Some other stats from the survey worth noting: 6:30 P.M. There's not a clear reason that 2/28 took the top spot, but some combo of chilly weather and the fact that it was a Tuesday seem to have played a role. In addition to discovering that February 28 was the most popular day to sweat, they also found that Tuesday is the most common day of the week to take a class (perhaps less surprisingly, Februwas a Tuesday). Surprising, right!? The fitness-class-booking service analyzed data from nearly 40 million fitness reservations made this year to collect info on 2017's fitness trends. But according to new data from Classpass, the most popular day to work out is not January 2. Every year New Year's resolutioners lace up their sneakers after their hangovers wear off to take their shiny new gym memberships for a test spin before retiring them at some point, presumably a few weeks later. ![]()
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